Benefits of Choosing Shopify for e-commerce Store Development
Ecommerce is the trendiest and most profitable business today everyone wants a piece of the pie. Running an eCommerce business is as important as choosing the right platform to do it. And Shopify is one of the top eCommerce platforms to build your most engaging and influential online store. As per acquireconvert statistics, Shopify has an estimated over 500,000 active stores worldwide.
While there are numerous online businesses successfully running their e-Commerce store, often the platform they choose is the reason behind their immense success. And a user-friendly e-Commerce store helps you to try out every possible functionality that helps enhance the user experience and ultimately conversion rate.
And Shopify e-Commerce platform is one such platform that can heighten your digital presence. It offers simplicity, efficiency, and quality making it the most preferred choice for online businesses. Here’re some benefits of choosing Shopify for your e-Commerce Store Development.
Benefits of Shopify for Your E-Commerce Store Development
To convince you more, we have come up with a guide on the benefits of choosing Shopify for e-Commerce Store Development. So, without any delay, let’s get started.
User-friendliness is a vital aspect to consider while selecting any e-Commerce platform for your online business. Most people running an online business are not that much tech-savvy and it may so happen that you are too not tech-savvy. But don’t worry as Shopify’s administrative panel will delight you with its user-friendly processes.
The platform will properly categorize each element in the store starting from look to typographic, color, and shipping as well. Everything is organized in such a straightforward way which gives you the flexibility to do almost anything with ease. Moreover, Shopify comes with e-Commerce software along with hosting services. This takes away your tension to code out any functionality or server’s communication with the client.
As per Review42’s e-Commerce fraud statistics, online frauds are growing at a rate of 30% since 2017 which is twice the rate of e-commerce sales. Thus, securing your online store is a major concern for any business owner. Also, consumers are reluctant to return to a store breached even when the breach is resolved.
Shopify is one of the closest platforms offering best-in-class security to develop your e-Commerce store. It comes with built-in SSL and HTTPS that show visitors your store is secure to browse. Moreover, the platform is compliant with PCI (Payment Card Industry) Data Security Standards. This translates that making payment on Shopify is safe.
In addition to that, the platform is upgraded regularly & periodic maintenance of hosting is useful in securing the Shopify stores.
3. Multiple Payment Methods
Having multiple payment options is linked to convincing the visitor to buy the product at the last stage of the funnel. Allowing your customers to pay using their convenient payment method during checkout increases the chances of getting that sale. And Shopify has aced this factor perfectly.
Shopify has its own payment gateway – Stripe – built into the system. To top it off, you can integrate your own custom payment gateway allowing customers to pay in local currencies & choose card options that improve your chances of converting visitors. Whether it is PayPal, Amex, MasterCard, Visa, Apple Pay, or Google Pay, your customers can have a ton of options to choose from. Moreover, Shopify has incorporated plans to accommodate the currently trending crypto-currencies.
4. Visually Appealing
No one wants to stand in a queue outside an ugly-looking physical shop. And same goes for the online stores that are designed so poorly. The visual appeal becomes so important in the case of an e-Commerce business as all you have is a website and you are responsible to make your customers feel exquisite.
This is where Shopify themes come into play. You can redesign the most elements and give it your own look. Not only will it make your store look more attractive aesthetically but also enhance the conversion rate.
Furthermore, it provides your e-Commerce store with smooth navigation & well-timed Call-To-Actions. And theme add-ons can come in handy for building a high-converting store.
5. Strong Customer Service
Customers always expect to get a quick resolution for all their issues. The resolution part involves troubleshooting the issues and find out if the issue is from your end or customers. And in many cases, it may involve changing some configurations set by you or in the technology offered by the platform.
Shopify has a team of professionals ready to assist you in any way round the clock 24/7 via email, call, or chat. Having such kind of support from platform technology providers is essential as queries from customers can come at any time of the day. And Shopify’s strong customer service won’t fail you at any time of the day wherever you are.
6. Functionality Addition with Apps
Adding new features and functionality through apps is one of the major USPs of Shopify. Whether you need to integrate a referral program or want to run a donation program, there’s an app for each & every functionality you need. The best thing about them is they are easy to install and operate & save a significant cost spent in developing such functionality.
Another benefit of the Shopify Apps is you don’t necessarily need to build your store with every functionality you have planned to carry out. You can do so later whenever you feel your store is ready. Many of these apps come free of cost, thus, you won’t have to worry about paying for functionality addition.
7. Efficient SEO and Marketing Tools
When starting out, it’s tough to get a lot of eyes to turn towards your e-Commerce store and it’s fairly difficult & expensive too. Moreover, the quantity and quality of traffic coming from paid ads isn’t always reliable. Shopify offers many useful SEO features that help you rank better in Google searches. Also, it comes with analytic tools to track your progress.
You can also integrate a blog page for your content marketing needs to better your outreach. Moreover, Shopify offers tools for email marketing & product reviews. The platform can perfectly satisfy your needs to run discounts, exciting deals, offer coupons or free shipping, or anything else. It also allows you to create elegant-looking landing pages that support your PPC ads.
Also, Shopify has better control over things like site architecture, metadata for images, sitemaps, or any other element. All these prove that Shopify does a fair job in dealing with every aspect.