From Meh to Masterpiece: Using BCG Matrix Utilises to Craft Captivating Content
From Meh to Masterpiece: Using BCG Matrix Utilises to Craft Captivating Content 1. Analyse your content portfolio Stars: Identify your “cash cows” – content formats or narratives that consistently generate high engagement and revenue (e.g., popular video series, viral social media campaigns). Invest in scaling these successes through expansion, optimisation, or franchising. Question Marks: These…